Syarikat FAIZA was established in 1982, doing retail activities as its core business. In 1992, Syarikat FAIZA officially being incorporated under Syarikat FAIZA Sdn. Bhd. (SFSB), and went into venture capital with Padiberas Nasional (BERNAS) in 1997.
In the late 90s shoppers began assessing more closely the processing and other properties of edible products. It was at this time that the company was introduce to a unique category of herbal quality rice from the state of Kartanaka, South India. It was the Herbal "Ponni" rice. Looking to blow a million, SFSB immediately recognized the intrinsic benefits rice consumers would derive with "Ponni" rice in their diet. Today under the brand name Taj Mahal, Ponni rice has been distributed throughout Malaysia.
As a passage of benefit, Taj Mahal has created a tremendous impact in consumer demand of other SFSB rice products, such as Basmathi, Fragrant rice, Thai Super Special and Local rice.
The strength of SFSB, lies within our energetic and professional driving force with extensive knowledge and experience in respective fields, which will make us more than ready to compete in rice business scenario. This is because at SFSB, we never ever compromised on quality. We always look ahead for better techniques, better way to produce, to deliver, to communicate, to promote, to service, to sell. We firmly believe that excellent is achieved from what we do passionately.
"To be the leader in the food industries in Malaysia which specializes in the production and distribution of specialty and high-end rice."
SFSB has a solid infrastructure of rice productions and distributions. The production plant is built on a total land area of 300,000 sq. feet, comprise of high-tech equipment for rice processing and packaging, which can have a total production capacity of 12,000 metric tons per month, that is integrated with De-stoners, Polishers, Graders, and finally through Color-Sorters and Packaging. At once the warehouse storage capacity is about 10,000 metric tons.
On the other hand, SFSB also has it own fleet of trucks and cars to handle distributions and sales services. With 40 units of lorries of multiple capacity and 20 units of sales cars, SFSB is ready to provide quality delivering and services to the customers all over Malaysia. We have set a goal, that the delivery must reach the customers within 3 days from order date for Johor perimeter and not exceeding 5 days for other territory. The maximum capacity of delivering is about 12,000 metric tons per month.
Bersamamu TV3, is a reality TV program which focused on the life of the poorer, helpless and misfortune Malaysian's in their survival, whereas at the same time this TV programme, endeavoured to gain charity to the plight who’s aired on the show under the tag line "Hulurkan tangan ringankan beban".
As one of Corporate Social Resposibility, SYKT FAIZA takes this opportunity to be one of the sponsors for this TV programme since it started. In conjuction with that, consumers who purchase SYKT FAIZA's products will also contribute to "Tabung Bersamamu TV3".